A Beauty Blog...

Friday, 30 October 2015

FREEDOM MAKEUP | WORTH THE HYPE? | REVIEW & SWATCHES


When I heard that the people behind my favourite drugstore makeup brand Makeup Revolution were bringing out a sister 'pro' range I was beyond excited. How they could top the quality and prices of MUR I wasn't quite sure, but after having a look on their website and spotting dupes of Mac, Anastasia Beverly Hills and Too Faced, I knew I had to get my hands on the range that claims to 'challenge and inspire you and the makeup world.' Available online and now in Superdrug stores nationwide, Freedom offers an extensive range of products with everything from lipsticks and eyeshadows, through to priming water and fixing spray. Yep, it's safe to say that Freedom Makeup is ready to give all other affordable makeup brands a run for their money! 



First up, I bought this gorgeous 12 shade eyeshadow palette which has a lovely mix of a mix of matte and shimmery shades. The pink and golden hues are reminiscent of Urban Decay's Naked 3, but at £4 it's a snip of the price. I'm guilty of always opting for the same brown tones on my eyes so wanted to try something a bit different, and this rose gold mix is perfectly suited to a pale skinned lady like myself. The palette will take you from day to night and the range of colours will definitely see me through the season- I can already envisage using the golden copper shade to death. The shadows themselves are highly pigmented and velvety soft so they go on like a dream.


Pro Brow Pomade- Soft Brown


Your eyes aren't deceiving you, this is a dupe of the brow wonder product that is Anastasia Beverly Hill's dipbrow pomade. I have been using my trusty little ABH pot for well over a year now, however as I am coming to the end of it I thought I would try this out before shelling out another £15. A whole £10 cheaper than it's premium counterpart, this little pot is almost identical and the gel like formula offers the same 'bullet- proof' staying power, and also 11 similar shades. I went for soft brown (the same shade I wear in ABH), and could not tell the difference between the 2 in terms of colour and texture. I think Freedom have hit the jackpot with this little beauty- the 'power brow' is everywhere at the moment and although every makeup brand out there is offering a whole host of products to sculpt, fill in and tame your brows, I don't know any others apart from ABH that offer a brow pomade. The only downside to using one, in my opinion, is that it can be more fiddly than a pencil or powder, and unlike a lot of the powder kits out there, a brush is not included. As far as I am aware, the Freedom range does not include makeup brushes, but I am sure this is an avenue they will explore quite soon (if it is not already in the pipeline!)



When I saw the gorgeous Pro Glow leopard print powders instore, my first thought was that they are dupes of the Too Faced 'Pink leopard blushing bronzer' and my second was that I wanted all 4! These baked powders are designed to bronze, blush and highlight (depending on the one you choose) but I'm sure you'll agree they are almost too pretty to use!! I opted for 'Roar' (also on offer are Pink cat, Meow, and Purrr- yep, a bit of a theme here) which is a the darkest of the 4. Simply swirl your brush over the powder and apply to the areas where the sun hits, or under the cheekbones, chin and around the hairline for a contoured look. I'll admit that this shade is a little bit too dark for my fair Irish skin (in hindsight I should have gone for Purrr but the absence of testers means I made a bad choice) but would be great on girls with olive or Asian skin. I'm going to pop this into my makeup kit and I just know I will get 'oohs' and 'ahhs' the next time I use it!

The verdict? I love all 3 products and cannot fault the quality and affordability of the range, as well as the versatility of the products on offer. As mentioned before, Freedom is made by the same people as Makeup Revolution, and this was certainly clear as some of the products (particularly eyeshadow palettes) looked almost identical. The range is labelled as a professional brand, and some of the packaging does make it feel quite luxe, but I think the main issue will be people's perception of the brand. I overheard a couple of girls talking about it in store with one of them saying 'it can't be very good, just look at the prices.' I almost think the prices need to be more expensive to create more of a 'pro' perception. Saying that, I think that Freedom is a brand that will gain popularity through word of mouth- I have certainly told all of my friends and family about how great it is, and I'm sure others will as well. 

If you have tried Freedom I'd love to hear what you thought, so please leave a comment below. I am keen to try some more products so open to suggestions! 


Love, Beth xxx  
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6 comments

  1. I love the eyeshadow palette!

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    1. Thanks for leaving your comment Cherry! It's so good and an absolute bargain at £4- highly recommended!!! x

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    1. Thanks for your comment Kate. I've been using it for a couple of weeks now and it is definitely better than the ABH one! Get it!!

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  3. Really want to try the brow pomade! I bought the ABH when my hair was jet black and have since lightened it to a medium brown. Think I may buy one of these instead of the ABH, it looks identical and sounds great!

    www.typicalamy.com

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    1. Hi Amy, thanks for your comment. Yes, go for it! The soft brown shade is great as it isn't too harsh. My hair is dark blonde and it's a perfect match. Let me know how you get on with it x

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